We exist to transform the lives of people living with immobility & the carers who support them

Our products are created for and with people facing immobility, with care and purpose in every detail. Our mission is to turn lives around, starting with a holistic, all-in-one solution centred on comfort, dignity, and functionality, providing a product that really works for everyday life. Inspired by our founder’s father, who lives with Parkinson’s and struggles to reposition in bed, often feeling stuck and unable to move because he cannot turn over. His experience is the reason we are here.

meet the team

Ruth Crozier
CEO & Founder
Conor Crozier
COO & Founder
Samie Ghauri
Head of Engineering
Eddy Sanderson
Mechanical & Machine Learning Engineer
Colin McNicol
Lead Software Engineer

We enable safe, independent repositioning while delivering the essential functionality caregivers need to assist with turning and getting in users and out of bed. Our goal is to move life at home away from breaking point and towards something sustainable, a better quality of life for both user and carer.

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